Behind every business is a human story
I help entrepreneurs and leaders understand how their inner beliefs, emotions, and personal patterns shape the way their business works.
Your Business Reflects You
Understand how a company mirrors the inner world of its founder or leader
Team Dynamics
Build teams that communicate well and make better decisions together
Human-Centered Ai
Ensure your products honor user vulnerability and create genuine transformation
Recent work
PeopleWhoThink Mobile App
Digitalised therapeutic methodology to guide users through emotional reflection via curated language and interactive storytelling. Wrote, structured, and tested story-based onboarding, using cognitive psychology and narrative flow. Led creative collaboration with frontend, backend, UX/UI, and illustrators across 4 countries. Designed strategic pitch decks for fundraising, partnerships, and beta engagement. ESADE startup accelerator program.
- Journey Design
- Team Building
- User Trust
- Automation
Therapy Platform MyConfidante.ai with Ai matching for Therapist+Client
Advised founder on client–therapist matching logic; proposed restructuring intake flow to reduce cognitive load and emotional bias, and introduced therapist-first boundary-based filtering to support ethical, accurate AI matching.
- User Experience
- Better Matching
- Safety First
Psychedelic Support App Nana Heals
Worked with the team to improve how users move through the app before, during, and after their experience. Shared therapist insights to make the journey feel safer, clearer, and more supportive. Helped shape content and features that prepare users better, offer real-time support, and guide them after the session to make lasting changes. Also suggested ways to manage risks and build trust throughout the experience.
- Journey Design
- Safe Support
- Trust Building
How I think about this
Your Business Reflects You
A company always reflects the person who leads it. The founder’s mindset, habits, emotions, and life situation show up in how the business works — in the team, the money, the stress, or the chaos.
Small Shifts, Big Impact
Even small inner changes, like setting a boundary or shifting a belief, can affect the whole system. You don’t need to fix everything — just find the right place to start.
Core Principles
- The Business Reflects the Person
- Change One Element — Shift the Whole System
- Context and Relationships Matter
- Cultural sensitivity and inclusivity
- Value, Identity, Meaning
Let's work together
Want to build something that actually helps people?
Barcelona, Spain
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